Right now I have the energy, motivation and desire to take the next step in my career.This is why I am applying to a company likes yours which I believe cares about its employees, has a supportive environment that values hard work, and also offers a competitive wage structure.
Using a pharma territory sales rep role as an example, the first paragraph of the cover letter might read: From strategy development to execution, prospect to pitch, negotiations to close—I understand the challenges inherent in building a territory from the ground up and revitalizing an underperforming one.
To continue with the pharma territory sales manager example, pain solving highlights might look as follows: ACTION: Provide examples of pain solving.
Parts One and Two show you understand the pain and can help make it go away.
Use Part Three to recap your sales skills and how they can contribute to catapulting past the pain to achieve a company’s higher goal.
Be sure to close your cover letter by thanking them for their consideration – and offer to touch base shortly to follow up.