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Before doing anything else, you need to sit down and come up with a strong executive summary that provides an overview of your business proposal.It should quickly touch on important points as well as providing your mission statement and philosophies on customer service.
Also, don’t leave out tidbits like incentive programs or ‘refer a friend’ discounts that work to keep customers coming back.
Even with detailed descriptions of your business proposal and marketing strategies, you still need to make the investor comfortable with the idea of working with you as a person.
A salon’s marketing strategy is going to vary widely depending on many factors like location, the target demographic, etc.
For example, a salon in upscale Manhattan may want to invest in targeted social media ads while a salon in a suburban neighborhood may want to invest more in promotional materials to be displayed around their neighborhoods and nearby events.
Close personal attention to customer is essential to providing a quality experience for customers; therefore, adequate personnel will be hired to ensure each customer has the proper attention in the COMPANY NAME salon.
1.3 Keys to Success The keys to success in our business are: • Location: providing an easily accessible location for customers.
• Excellent service and beauty retail items at a reasonable price.
1.2 Mission COMPANY NAME aims to offer excellent and superior service at all times.
• Educating the community on what the company has to offer.
• The formation of an environment that will bring people together in a common forum.