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What real-world problems or questions prompted you to undertake this project?What field-specific issues or debates influenced your thinking?
In other disciplines, the what is made up of a claim or thesis statement and the evidence used to back it up.
Remember that your viewers won’t be able to process too much detailed evidence; it’s your job to narrow down this evidence so that you’re providing the big picture.
What goals should I keep in mind as I construct my poster?
The answer to this question depends upon the context in which you will be presenting your poster.
Even within these columns, however, there are certain places where viewers’ eyes naturally fall first and where they expect to find information.
Imagine your poster with an upside-down triangle centered from the top to the bottom.
If you are presenting in a setting where some audience members may not be as familiar with your area of study, you will need to explain more about the specific debates that are current in your field and to define any technical terms you use.
This audience will be less interested in the specific details and more interested in the what and why of your project—that is, your broader motivations for the project and its impact on their own lives. One of the biggest pitfalls of poster presentations is filling your poster with so much text that it overwhelms your viewers and makes it difficult for them to tell which points are the most important.
Long, complex sentences are difficult for viewers to absorb and may cause them to move on to the next poster.
Poster verbiage must be concise, precise, and straightforward. Here is an example: Wording in a paper: This project sought to establish the ideal specifications for clinically useful wheelchair pressure mapping systems, and to use these specifications to influence the design of an innovative wheelchair pressure mapping system.