Then say whether the business is a sole proprietorship, partnership, C or Sub chapter S corporation.Next, list the business' principals and state what they bring to the business.You'll also have to describe your positioning strategy.
Your business plan should conform to generally accepted guidelines regarding form and content.
Each section should include specific elements and address relevant questions that the people who read your plan will most likely ask.
They may even ask you to clarify your choice of location or reasons for selling this particular product.
Market Analysis A thorough market analysis will help you define your prospects as well as help you establish pricing, distribution, and promotional strategies that will allow your company to be successful vis-à-vis your competition, both in the short and long term.
The summary or statement should be no more than half a page in length and should touch on the following key elements: Description of the Business The business description usually begins with a short explanation of the industry.
When describing the industry, discuss what's going on now as well as the outlook for the future.
If your plan isn't too complicated, keep your business description short, describing the industry in one paragraph, the product in another, and the business and its success factors in two or three more paragraphs.
When you describe your product or service, make sure your reader has a clear idea of what you're talking about.
Your readers want a plan that looks professional, is easy to read and is well-put-together. Executive Summary The executive summary, or statement of purpose, succinctly encapsulates your reason for writing the business plan.
It tells the reader what you want and why, right up front.