“I wanted to build a skincare range that offered targeted treatment for various skin concerns, like, say, hyper-pigmentation,” she told Entrepreneur. To learn what she needed, she attended beauty-industry trade shows to educate herself on the industry and get to know the labs, designers and packaging companies she’d eventually partner with to make her company a reality.
“I went to probably five or six shows across Europe in a matter of months,” Hatzistefanis said.
“I got business cards, set up meetings and made my initial contact.”Following her trade-show research, Hatzistefanis met with multiple London-based labs in search of a partner who could help interpret her vision and create actual product.
“I knew what I wanted the end result to be, but I don’t have a chemistry background,” she said.
In 1999, Maria Hatzistefanis didn’t know anything about starting a business -- and she definitely didn’t know anything about creating beauty products.
What she did know, however, was that she had a very good idea: skincare products that addressed specific consumer concerns, from dark circles to large pores.5 costs, like, 0, but to actually make the Chanel No. Making a bougie, expensive beauty brand wasn’t helping the mission, or very fun for me. You don’t need to charge an arm and a leg.” -Emily Weiss, Glossier What’s the most important thing to know about this business?“Surround yourself with the best people, and make sure it is people with diverging views. It doesn't mean that you're going to give them carte blanche, but you have to realize that there is no way you could know everything that you need to know to do your business. It worked so well that I then trained in product development and started making more products.I joined forces with my daughter, Claire, and we set up Mary Elizabeth and launched our first product range in late 2012. No Creating and marketing your own skin care product line could be a great business venture.Most cosmeticians will be more than happy to explain the benefits of their products, including what certain ingredients will do for your skin.Here, the CEO and host of podcast Overnight Success talk us through the guidelines she used to get her start.As both a passionate consumer and former beauty writer, Hatzistefanis was able to spot a gap in the market.So she spent more than a year researching and acquainting herself with the space before bootstrapping and launching Rodial.Over the past two decades, the London-based company has grown into a million operation, with products sold across 35 countries.