There are several ways to approach developing a formal social media plan that integrates with your overall marketing activity and business strategy.
The social media strategy funnel is a means of developing a quantifiable social media strategy.
You can also get a sense of your audience by evaluating which of your social profiles are receiving the most traffic.
If your audience has various subsets, depending on the business, products, or services you are promoting, it might also be beneficial to have multiple profiles on some social networks.
What is essential, though, is that your social media communications, like any other marketing communication activity, must be constantly evaluated for effectiveness and action taken to refocus as required.
Planning your social media content and measuring its effectiveness can help ensure the success of your marketing campaigns, keep writers and other content stakeholders accountable, and provide clear communication between teams - not to mention organizing your publishing schedule and saving time.Social media is now as much a part of any marketer's toolbox as traditional advertising and sales promotions.With user statistics for the leading social media platforms like Facebook and Twitter running into billions across the globe, it's easy to see why companies are using these channels to communicate with their customers and build new, global, communities of interest around their brands.New platforms and ways of working provide innovative opportunities to engage with your customers in new ways.Companies that demonstrate an understanding of how to reach and communicate with their customers through social media can develop a competitive advantage in the market.The emphasis is to ensure that measurable key performance indicators, directly related to business objectives, are embedded in the plan.The method is like any other strategic planning approach in that it starts with defining the overall business mission and business goals, before filtering further through department or divisional goals to the specific social media goals and tactics you will employ.Build a profile of your stakeholders to understand the best platforms and channels to use.Finally, select the platforms and channels you wish to use and complete your plan with a consideration of resource requirements needed to launch, run and monitor your campaign.Keep this messaging in mind as you create social media profiles that reflect your brand, and make sure your profile images are sized appropriately for each network.Profile images offer customers a first impression of your business and should be consistent with your brand.