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For instance, Pew has complete data, collected last year, of the demographics for Facebook, Instagram, Pinterest, Linked In, and Pinterest.Here is a side-by-side comparison of the major social media platforms’ user demographics.
If you want to get started on creating social videos, here’s our video marketing guide on creating epic content on Facebook, Twitter, and more.
Now that you know what works, you can place these different types of updates into a consistent strategy.
Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started.
If you need a social media marketing plan, start here.
Our cover photo on Twitter is similar to our cover on Linked In.
To create these images, you can consult a social media image size chart that will show you the exact breakdown of dimensions for each photo on each network.When I went rock climbing for the first time, I had no idea what I was doing.My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.For an even easier time of it, you can use a tool like Crello or Canva, which comes with prebuilt templates that set the proper sizes for you.For text, your main area to customize is the bio/info section.Starting at the ground floor and building up, here is our overview of how to create a social media marketing plan from scratch. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.Step 1: Choose your social networks Step 2: Fill out your profiles completely Step 3: Find your voice and tone Step 4: Pick your posting strategy Step 5: Analyze and test Step 6: Automate and engage Social media is as homogenous from network to network as soda pop is from brand to brand.I’d imagine that a social media marketing strategy could feel the same way.If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media.Social networks like Facebook emphasize quality content.Visual social networks like Pinterest and Instagram require images and videos. For the first part of this decision, you can reference the audience research and demographics from surveys like those conducted by Pew Research.