What makes this business different from other laundry and dry-cleaning services is that Shiners’ is aware of threats to the environment, as well as the latest enforced water restrictions, and hence, has taken measures to promote “green cleaning”.Amongst other strategies, Shiners’ will used eco-friendly washing and drying machines, as well as the use of the Toyota Prius, Australia’s first eco-friendly car.
Executive Summary In today’s society, there are increasing numbers of Sydney-siders who spend many hours a day at work, or have children and families to look after, or both.
Shiners’ laundry service will target everyone – the young, the families and the elderly.
Many of the people living in the area earn upwards of $70 000 a year, which means that they have a relatively high disposable income.
They will be the target market for our Restoration and Dry Cleaning services.
Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers.
Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage of.There is a bus service that stops about twenty metres down the road from the location of the business, which means that it will be a one minute walk.The site is also conveniently located near Central Railway station, making it convenient for customers to access the shop.Within the vicinity of this location, there are five high-rise apartment blocks, with another two being built within a kilometre radius.This will ensure the business will generate a cash-flow, just off the basic laundry service.Shiners’ Laundry Service will aim to target a variety of markets.First and foremost, we cater for those who have a lot of time on their hands, as well as those who are time-poor.The business will also stock and sell basic laundry and dry cleaning products, such as Preen, Napisan, Drive, Omo and Fab.The long-term potential of the business exists to expand our services to other Metropolitan areas, within New South Wales, and possibly, nationwide. risk by owning their own business while also providing their own labor services. the general level prices of goods and services over time. a positive side to job searching because an individual can possibly find a better job. interest, when comparing GDP over different points in time. 2.0 Business Profile2.1 The Business Shiners’ Laundry will be providing customers with a variety of services and products, including dry-cleaning and laundering their clothes, selling quality laundry products (detergents, soaps, washing liquids and powders), providing snacks, lunches and refreshments to customers as well as a pick-up and delivery service for laundry.During the first few years of operation, Shiners’ will aim to generate a positive cash flow. Our five to eight year aim will be to expand to different locations both within New South Wales, as well as interstate.The business hopes to expand to other Central Business District areas such as Paramatta, Newcastle, Wollongong and Melbourne.