Term Paper About Advertising

Examine the ad and the magazine in which it was printed closely.

Then write a research paper analyzing and critiquing both the design and the placement strategy of the ad.

Or you were trying to figure out something and now you finally decided to make a research about it?

Your research paper is also connected to marketing in a meta way: you will try to “sell” it to the audience, so make sure you love your “product” and can talk about it with genuine excitement.

For an interesting advertising industry term paper, select a full-page print advertisement from any consumer magazine from the last six months.

It can be a news magazine such as Time or Newsweek, a beauty or fashion magazine like Vogue, a high-brow slick like The New Yorker or Vanity Fair, or a magazine dealing with a particular hobby or Advertising Industry like Field and Stream or Car and Driver.We have a team that has vast experience with research and writing and therefore able to help.Based on an assessment of the client's mass communication needs and possible audience reactions, you will recommend communication goals, plus mass media and message strategies to attain those goals.Again, since this is for communications, emphasis must be in terms of consumers' frames of reference and benefits, as well as relevant demographic data that might correlate with those segments. A specific and measurable statement, with your logic and rationale for why these specific goals should be used.This must be based on situation analysis and provide a pragmatic and relevant basis for decisions. Based on the situation analysis, and as will be explained in class, you will need to use a model of consumer decision making for relating the communications goals to buyer behavior of the marketing goals.Since the original research directions are very small scale, the results are qualitative, not quantitative, but that does not mean the report has license to be haphazard., recommendation of primary target audience and why it was selected.Below is the outline you are to follow in writing the paper, with each bold A short specific statement of the client's priorities and concerns.[See the videos on the project for more details, particularly the just-instructor-and-camera video segments that goes step by step through the project outline.If you are still struggling, try to use our sample topics list as a source of your inspiration.Remember that marketing strategies change too fast, so combine them with the latest marketing trends and you will write a perfect research paper!


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