Paul Barrow is a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies.
Robert Brown is a Visiting Fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.
The new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions.
It also features new and updated case studies and online resources.
With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.
The Business Plan Workbook Example Of Written Business Plan
This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising.He has been a visiting professor in universities in the US, Europe and the Far East.For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.Colin Barrow has lectured in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University.He is also the author of The 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (published by Kogan Page).Based on methodology developed at Cran field School of Management THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition COLIN BARROW, PAUL BARROW AND ROBERT BROWN THE BUSINESS PLAN WORKBOOK THIS PAGE INTENTIONALLY LEFT BLANK THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition COLIN BARROW, PAUL BARROW AND ROBERT BROWN KOGAN PAGE London and Philadelphia Publisher's note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. This workbook brings together for the first time the processes and pro- cedures required by the relative novice to write a business plan.No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. Also in- cluded throughout are examples from the business plans of entrepreneurs and others who for the most part have gone on to start up successful enterprises.His books have been published by the BBC, The Economist, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia.Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years.Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.The new edition includes new material on how to come up with a winning business idea, strategies for pl Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.