Thesis Proposal In Marketing

Graduate MBA, Finance, and Marketing students are required to submit a master thesis, which is the culminating project of their studies at Webster Vienna.This page provides additional information, including departmental guidelines, forms, and formatting templates, specifically designed for graduate students in the business and management department.

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It should look into topics relating to brand equity and language barriers.

It should keep note of every major breakthrough made by marketing minds.

This would typically be one in a management position, e.g.

a top manager, a line manager, a project manager, a change leader, or a team leader.

This can be attained by emphasizing existing literature, identifying potential gaps and contribution, utilizing the appropriate methods of analysis and by presenting results under the prism of potential policy (or other) implications.

Theses in the area of marketing contribute both to academic knowledge and practical application.The theses must point to managerial implications of the findings.The starting point of the research question within each thesis can either be a problem or opportunity experienced within a specific organization; a trend experienced in the concurrent time (e.g.Marketing has grown into a humongous tenet of the modern world.There are too many things of note and credit, but will we ever recognize them if they are not marketed.We have to be confirmed by the marketers as to the fuel economy and viability of a certain car.Dissertation topics emerge from here and certain significant events in the marketing arena.Studies are typically being carried out using secondary data and standard statistical or econometric methods.A special focus is put on providing support to the students to deliver a thorough academic study.MBA-theses contribute both to academic knowledge and practical application in a chosen area relevant for the MBA program.An MBA-thesis will typically be problem- or opportunity-driven, and the topics will often concern issues within private companies, public organizations and/or NGOs, e.g.