Thesis Proposal Letters

As a marketing manager, should one focus on search engines like Google, Alta vista, Yahoo, etc. ” The answer is ‘no ‘and hence, how can a company dynamically build up the content to address these customer segments?

As a marketing manager, should one focus on search engines like Google, Alta vista, Yahoo, etc. ” The answer is ‘no ‘and hence, how can a company dynamically build up the content to address these customer segments?

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According to a 2008 statistical report, approximately 87.5% of the population had internet access (highest in Europe); among them 98% are youth (Bakker, 2009).

This is a massive number, and it indicates that the country is ready for digital revolution.

If they cannot relate themselves to any content, they will simply stop buying any products for that company.

Hence, the integrated marketing communication should be coherent about the product starting from its marketing strategy to the culminating at launching of media campaign.

The media industry in the Belgium has evolved from print to digital, and today, many companies are using this medium to attract local and global customers.

Though, online marketing has an edge over all other mediums, it is not easy and simple to get customers’ attention in this upsurge of information.

They further explained that though promotional campaigns can cause a sudden upheaval in sales, they might not be able to sustain long-term sales unless supported by prudential carved out strategies.

Promotional campaigns should then gradually be replaced by relationship campaigns where consumer sees himself as recipient of service and not merely as consumer of product.

As discussed above, the content of communication has a far ever lasting impact on how customers perceive and value information they receive, imbibe, and how this information affects their association with the brand and the marketer (Merisavo, 2006).

Duncan and Moriarty (1998) emphasized on communication more than persuasion to build long term relations with the customer.