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Music is also a major contributor to the effects that media has on teenagers.
Media is a very powerful tool, which can lead teenagers on their journey through life.
The music videos produced by the artists also contain very violent scenes.
In hip-hop for example artists are branded are “cool” and likable if they show guns and violence in their videos.
The power and presence of the media ensures that what is seen, heard and experienced in and through the media influence the behaviour of teenagers whether they are conscious of it or not.
It is clear that media is the one thing that is almost inseparable from the lives most teenagers. Faced with a multitude of choices and challenges, they often look for direction and guidance on how they can live their lives in today’s society (Fox, 1999).