From there, you should decide which types of stories you’ll need to tell under each of these functions.
From there, you should decide which types of stories you’ll need to tell under each of these functions.In the “Product” vertical, for example, you might have stories to tell about a certain product lines, the theme of analytics, and the theme of optimization.Tags: China Book Business ReportHow Long Does It Take To Write A 2000 Word History EssayCitation In EssaysHomework ExcuseMethodology On Research PaperEasy Scholarships For High School Seniors 2013 No EssayCoursework ResourcesWrite A Good Scholarship Essay
They collaborate with an agency to ensure scripts and concepts are targeted to their buying personas.
Whether you’re reusing Webinars are presentations delivered either live, or as a pre-recorded video to an audience.
where all of your content is organized into categories.
Also see our distribution checklist to determine where else your videos should be syndicated.
content, creating how-to videos, or behind the scenes interviews with your management team, you need to know where your videos will live on your website. While You Tube is an amazing (and incredibly important) distribution channel, it’s not a strategy.
At the end of the day You Tube has an interest in keeping people on site, whereas you can really only prompt conversion on your own site.You definitely want feedback at critical points in the video process/projects, but be mindful of an excess of cooks in the kitchen.Your marketing team could aim to kick off video efforts with a small, three-part video series for internal communication, for example.After determining your content pillars (essentially the stories you must tell within each function across your organization), you’ll be able to brainstorm the types of videos that work to tell those stories.Some options include: A good way to approach video at the outset is to discover the questions your target audience is asking, and answer these with detailed how-to content.First look to which functions of the business will be using video and whether the assets will be used internally, externally, or both.For example, if you run an enterprise B2B software company, you might want to break video content down as it supports different business functions, such as “Product”, “HR”, “Corporate Events”, “Internal Communications”, “Sales”, “Support”, etc.Not only will you benefit from the enhanced SEO by creating videos about these how-to topics, but you can become the go-to expert on the topic and remembered by your audience as such.You’ll also want to build out compelling, high-level brand stories to initially attract your target customer at the top of the funnel.These are your official “” that become what you’ll build video concepts and campaigns around.These are usually broad and, in most cases, shouldn’t be too product heavy at the top of the funnel.