Once your mission and vision are defined, you can begin to define your company values.
The values should contain your company’s principles and credibly represent them.
At the same time, a business plan serves as a timetable and information document.
Founders also need to answer questions here, such as what purpose the company should serve and what they would like to achieve.
The first challenge is shown in the fact that both of these statements represent the purpose of the company – the mission addresses it directly while the vision does so indirectly. Ideally, the added value comes through the interplay of the mission and vision.
A further difficulty comes from the fact that both statements ought to set a direction while remaining inspiring. While the vision statement primarily focuses on inspiration, the mission statement determines the focus.Examples of successful mission statements by well-known companies: Google: On the basis of the mission statement, you can begin to formulate the company vision.This expresses a long-term goal or aspiring situation that represents the ideal image of your company.The employees are then best placed to assess whether the statements are appropriately identifiable and understandable.Prior to this, employee interviews can help provide input for the creation of the mission and vision statements.In order to help you distinguish between the two, the main differences are explored in the table below: Vision and mission statements create a common basis for a company.For this to happen, employees should understand and support the mission and vision.Vision and mission statements perform an important function, especially when a company is being founded.It is not always clear at the outset if there is a difference between mission and vision statements.But what do lean startups mean for product development and company culture, and how can you benefit from these new ideas?What does the future look like for your product and services?