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" Instead of shooting down a new idea without giving it any thought, the application of critical thinking could result in a more effective way of doing business.
Because marketing also relies on an emotional reaction from customers, it is absolutely crucial that multiple voices and viewpoints are brought to the table.
Applied critical thinking skills also drive research and preparation.
Successful companies are ones that take a process apart, examine its components carefully, and gather relevant information.
This collaborative process encourages creative thinking and oftentimes results in very effective problem-solving.
In the first scenario, the company risks losing market share to competitors who provide its customers with better tools; in the latter, responding to direct customer requests with new offerings keeps the company competitive in a dynamic market.
Critical thinking makes it far more likely that you can create a range of products to suit your customer's needs.Whenever any of us approach a problem, we bring biases to the table, often unintentionally.Prior experiences, cultural influences, assumptions about knowledge on the subject, or public opinion all play into our thought process, whether we're aware of it or not.Using the same example, a critical-thinking manager at the textbook publisher not only takes the time to investigate options, but is comfortable taking the problem to colleagues across other departments.The collaborative nature of this process generates ideas from individuals who might not have otherwise been involved in the decision-making process.Successful critical thinkers generally share the following characteristics: Effective management skills include the ability to think critically, and making the right decision under pressure is what defines successful businesspeople.Managers and staff must weigh all possible solutions; this can be time-consuming and require involving many people in the decision, but ultimately it leads to better choices.In another example, applying the critical thinking process to product development may allow for a more polished product.A company that markets to legal professionals, recognizing that their customers are required to maintain continuing education credits, decides to create an online continuing education delivery tool.Marketing professionals especially benefit from critical thinking.A product's packaging, message and advertising is most successful when targeted at a specific demographic.