Wine Business Plan

Wine resellers, on the other hand, don’t need to be quite so involved.

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For example, Lakewood Vineyards is a family-run winery in upstate New York which also runs a wine store where they make, bottle, and sell their own wine.

To run this type of wine store, a business owner would have to purchase a vineyard and learn how to run it.

Customers are charged a price per bottle and sometimes offered discounts based on volume purchases.

For example, a wine store might sell a case of wine (12 bottles) at a discount.

Many wine stores offer wine flights (where a selection of wines are offered for sampling purposes) during select days of the week or month, which store owners typically host.

Every state requires wine and liquor stores to ID customers for age verification.

Store hours may be dictated by state law and are generally not very flexible.

However, store owners generally have flexible hours if they employ a staff.

Wine shops are usually run as physical retail stores, though some shops operate online.

While it’s not impossible to operate a wine shop exclusively online, it can be more difficult due to inconsistent state liquor laws.

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