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You can begin by sharing quotes from someone intimate with the situation.Or you can present a question: This sets the tone for the reader to think of the problem while he or she read the rest of the case study.This section may contain the author’s opinions and speculations.
This will consist of facts and figures from authoritative sources.
Graphs, charts, tables, photos, videos, audio files, and anything that points to the problem is useful here. You might include anecdotal information as well: “According to previous employees of this facility, this has been a problem for several years” What is not included in this section is the author’s opinion: “I don’t think the infection review procedures are followed very closely” In this section you give the reader information that they can use to come to their own conclusion.
This also sets the expectation that you will be presenting information the reader can use to further understand the situation.
Background is the information you discovered that describes why there is a problem.
We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.
So, ready to write a case study that will leave your audience wanting more? Marketers love using the word “storytelling” to describe their collateral.
Everything is a story, if marketers are to be believed.
However, the storytelling label most definitely does (or should) apply to case studies, because stories are exactly what case studies are.
Like writing a mystery, you are giving clues from which the reader can decide how to solve the puzzle.
From all of this evidence, how did the problem become a problem?