Writing A Creative Brief

The team knows what the overall project is, who the audience is and what their strengths are.But what they don’t know is who the contact person is, what the budget or deadlines are and what the tone should be.

Tags: Thesis Statement On TelevisionBuilding Critical Thinking Skills Level 2Good Problem Solving SkillsPersuasive Essay On Academic DishonestyEssays About Jesus ChristEssays Conclusion StarbucksFrench Work Experience Coursework

Now take a look at the brief from Glitschka Studios.

They ask many of the same questions about scope of project and audience.

Great creative projects start with a great design brief. It's a short document—usually just one or two pages—that clarifies the strategy for a creative project.

Whether you're the client, the designer, or an account manager, you have a vested interest in making sure the goals and scope of your project are crystal clear. It documents the goals of the project and starts the plan for how you'll get there. Clarify the extent of the campaign, how many platforms will be covered and how the design files will be used.

Or do they go for the scripty, handwritten ones that show they’re playful and welcoming?

Is the photography they’re using professional or whimsical?

Does the budget include any copywriting or photography? Include links to the client’s website, design files and the examples they like: Everything you need right at your fingertips. If you need to rely on others for information you’ll need before designing a piece, you should make sure the client provides it to you before you begin work.

Connect Communications, Inc.’s brief is short but concise: It has every piece of information that you’d need, including how much they’re paying, what date the project started and who all of the contacts are. If you're the designer, you should also plan to keep the design brief within view as you create concepts.

Ask how they’ll measure success of the campaign or the piece. Do they want to increase their sales by 10 percent?

If you’re only designing a new logo for them, there may not be any measurable results—so ask how the new logo will be used and how it fits into their new business plan. Are they looking for customers to click through to buy their product, sign up for a course or make a phone call?


Comments Writing A Creative Brief

  • How to Write a Great Creative Brief QuickBooks

    This leads to you and your designer continuously spinning your wheels, frustrated but hoping that you’ll eventually land on a design that you like. You can easily prevent this from happening by learning how to write a great brief. The creative brief is the foundation of your project. Basically, you’re telling designers what you want to achieve.…

  • How to write a creative brief that gets results Smart Insights

    How to write a creative brief that gets results The magic of creative briefs Back in the days when I was a young, ambitious advertising executive, I once spent a whole week learning how to write a.…

  • Writing a brief a template for briefing copywriters and designers.

    Writing a brief a template for briefing copywriters and designers Creating a clear brief will help any designer or copywriter to deliver work that meets all your expectations. Copywriter and marketing communications consultant Mike Hadley explains the importance of setting objectives and shares his own briefing form.…

  • Writing a Creative Brief Not Always On -

    Many creative marketing projects get underway without a clear sense of expectations between the marketing folks requesting the project and the creative folks delivering upon it, resulting frequently in lost time and expensive rework. A marketing brief is the best way for the marketer to clearly lay out a framework for the creative team.…

  • Writing Effective Creative Briefs Creative Brief Examples - Pinterest

    A guide for better and more effective creative briefs. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really matter when you write a creative brief. Layout optimized for printouts - simply print. The Gate Worldwide Creative Brief Manual A guide for better and more effective creative briefs.…

  • How To Write An Inspired Creative Brief Howard Ibach. -

    How To Write An Inspired Creative Brief Howard Ibach on *FREE* shipping on qualifying offers. All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read…

  • Creative Brief How to Write Great Ones

    Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation. If everybody on the project knows what they’re doing and, most importantly, knows why they’re doing it, you’re going to have fewer revisions and rethinks later.…

  • How To Write an Effective Client Creative Brief

    The process of writing the creative brief helps to client to solidify their own ideas. Refer to the brief – when you've created the brief, it should be the central focus of the project. Don't just toss it aside and do your own thing – a good brief enables your team to be creative within certain parameters.…

  • Write a Creative Marketing Brief - dummies

    Any and all marketing materials, from advertisements and brochures to websites and packages, benefit from the use of a creative brief, a document that lays out the basic purpose and focus of a specific marketing piece and provides some supporting information that gives you grist for your creative mill.…

  • Writing a killer creative brief - Deli Agency

    A creative brief is A creative brief is the foundation of the creative approach the agency will take to developing and delivering your campaign. It is written by Ideally, a creative brief is compiled through in-depth conversations between agency and client.…

The Latest from ecotext2.ru ©