Always resist the temptation to stuff your business plan’s executive summary with details that are already covered in the rest of the plan. If your motive is to entice investors, for instance, your summary should hammer on the benefits that investors stand to gain from the opportunity you are presenting to them.
Remember, the summary is meant to present facts about your business and entice the reader to read the rest of the plan.e. Also, use formal or informal language depending on what’s more appropriate for your target audience.g.
Here, you should give a description of the product or service the business expects to offer.
Highlight the products or services in a way that sounds appealing and sets you apart from the competition.
You must ensure that your first paragraph is strong enough to attract the reader’s attention and compel them to read the rest of the summary. For example, instead of writing “Our business might just become the market winner in the next five years”, write “Our business is poised to become the market winner in the next five years.”d. If you are satisfied with it, let someone else who knows nothing about your business read it and give suggestions on how you can improve it.f.
For example, you can start by stating a market problem that your business promises to fix.b. Although there is no standard page length for executive summaries, it is better to keep it within two pages. Customize the executive summary for your target audience.This is the only way to know what exactly you should include when writing it.You have already done the research, so use that when pulling together the salient points of the executive summary.Explain the role of each entity or individual, the amounts invested or financed, and fiduciary terms and responsibilities.If you are proposing your business plan to additional lending institutions or investors, this information can strengthen your plan by illustrating confidence others have in your ability to operate a successful business.As its name implies, the executive summary is a brief overview of your business plan.Call it an introduction to your business and you would be very right.The aim of the executive summary is to intrigue the reader enough to read what the rest of the business plan holds. Your finances This section is where you now talk about the financial aspects of your business.Disclose all business partners, investors and banks you have business relationships with.Investors and other readers see those words almost every day and they tend to overlook their real meanings.In conclusion When writing your executive summary, even though it comes first, but aim to write it last after you have written the rest of your plan.