After all, employees that don’t fit in are bound to quit, sooner or later.
The hiring manager is probably Head of Marketing or Chief Marketing Officer.
So, you do a quick lookup on Linked In: First impressions matter, especially when it comes to your job search.
Then, you need to figure out what you like about the company and turn that into text.
Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.